Bachelor in Marketing & Digital Communication

Duration:      4 academic years organized into 2 semester

Workload:      240 ECTS credits

Modes of study:       On-site: Monday to Friday from 9:30h to 13:30h Blended Learning: Monday, Wednesday, and Friday from 18h to 21:45h

Degree Certification:      BarcelonaTech University (UPC)

Languages:      Catalan, Spanish and English

Scheme & Course descriptors (PDF)     

Download Scheme of Studies (PDF)

Structure of the Scheme of Studies

  • Mandatory Credits: 210 ECTS: 210  ECTS
  • Elective Credits: 18  ECTS
  • Final Degree Project/Dissertation: 12 ECTS

Fall Semester (Semester 1)

First Year

SUBJECT

GUIDE

LANGUAGE

Mathematics I 17-18 / 18-19

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Personal productivity tools 17-18 / 18-19

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Fundamentals of Marketing 17-18 / 18-19

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Business Organization & Administration I 17-18 / 18-19

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Professional Development I 17-18 / 18-19

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Second Year

SUBJECT

GUIDE

LANGUAGE

Statistics I 17-18 / 18-19

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World & Spanish Economy 17-18 / 18-19

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Marketing Management 17-18 / 18-19

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Digital Marketing 17-18 / 18-19

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English II 17-18 / 18-19

eng

Third Year

SUBJECT

GUIDE

LANGUAGE

Communication Strategies 17-18 / 18-19

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Market Research 17-18 / 18-19

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Search Engines Marketing 17-18 / 18-19

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Digital Law 17-18 / 18-19

eng

Multimedia and Graphic Design 17-18 / 18-19

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Fourth Year

SUBJECT

GUIDE

LANGUAGE

Community Management in Digital Environments 17-18 / 18-19

eng

Logistics and Operations 17-18 / 18-19

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Audience Analysis and Digital Metrics 17-18 / 18-19

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Direct Marketing 17-18 / 18-19

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Project Management 17-18 / 18-19

eng

Spring Semester (Semester 2)

First Year

SUBJECT

GUIDE

LANGUAGE

Mathematics II 17-18 / 18-19

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Professional Development II 17-18 / 18-19

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Principles of Economics 17-18 / 18-19

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Sociology 17-18 / 18-19

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English I 17-18 / 18-19

eng

Second Year

SUBJECT

GUIDE

LANGUAGE

Statistics II 17-18 / 18-19

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Fundamentals of Public Relations 17-18 / 18-19

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Principles of Law 17-18 / 18-19

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Consumer Behaviour 17-18 / 18-19

eng

Web Technologies and Databases 17-18 / 18-19

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Third Year

SUBJECT

GUIDE

LANGUAGE

Content Marketing 17-18 / 18-19

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Digital Advertising and Public Relations 17-18 / 18-19

eng

Finance for Marketing 17-18 / 18-19

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Marketing Intelligence and CRM 17-18 / 18-19

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User Experience 17-18 / 18-19

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Fourth Year

SUBJECT

GUIDE

LANGUAGE

Final degree project (TFG) 17-18 / 18-19

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Elective modules 17-18 / 18-19

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